Cool personified, Brooklyn Brewery tasked BIGGER. to take people on a sensory journey through its stable of beers.
Set in an old garage in East London the event space was separated into five zones, each with themes that leant towards the tastes and tones of a brew.
Over 2000 paying hipsters turned up over 4 days to enjoy the quirky experience. From celebrating the limited edition cloaking device brew by eating cooked offal from a plaster-cast body to enjoying a tropical paradise - complete with a real beach - to partner the Passion of The Mango brew.
Content was created and spread organically by this especially socially-confident audience. Engagement was encouraged through a Brooklyn-style photo booth and a machine that 3D printed your face onto a lollipop.