Repeat the success of the Urban Forest pop up in Hackney Wick, London.
Re-create and re-package the scandi experience to tour some uber-cool festivals including Secret Garden Party, Wildlife and Lovebox.
The outside featured huge 4-metre high walls fabricated from vintage wooden shutters that syphoned you into a wooded entrance. This lead you into to a forest clearing that encapsulated the Kopparberg brand in all its quirky glory.
People lucky enough to discover the urban forest enjoyed wallowing in vintage bath tubs and human nests, all to the backdrop of an eclectic lineup of DJs and bands. Flanked by two feature bars serving ice cold Kopparberg alongside new product, Fruit Lager.