McGuigan Wines wanted to drive brand consideration by taking activation out of the wine aisle, and further establishing their credentials with food.
A partnership with two major London food events, Meatopia and OnBlackheath festival. The exclusive wine partner at each. An activation space to educate people about the range.
We created an airstream trailer to tell the story of the brand, offering tasting masterclasses from the wine growers, the opportunity to buy the wines and a place to relax and enjoy the wine.
McGuigan made a lasting impression for consumers by ensuring everything was on brand, from glassware and staff uniforms to wristbands and sunglasses.