Nando’s briefed us to create a festival experience to help further cement the association between Nando’s and music.
We pimped a UPS delivery truck and filled it with a Nando’s kitchen and a serious sound system.
ule The Roost attended over 10 UK festivals during the summer, serving up their signature chicken dishes with a side of beats from headline DJs. Artists such as Professor Green, Rudimental, and Katy B were just some names to charge the decks. The experience provided tasty food to brand fans, and gave Nando’s a great outlet to showcase their celebrity brand fans and talent to thousands of people over a few days.
Organic content was produced as we created a series of backstage games that artists and celebrities were asked to come and interact with, encouraging them to post content of their achievements.