BIGGER. were tasked with letting people know Shake Shake had landed in London and asked to bring their core values to life through a set of compelling activations targeting their key demographic.
Position the brand as a burger leader (with extra cheese) within the casual dining sector. One that is sustainable and stands for something good.
We created a series of captivating experiences including the opportunity to shoot hoops with basketball legends, art working a huge digital spray wall, and playing on a stage in front of hundreds of people.