Walls Are Meant For Climbing is a global campaign for The North Face. Our team conceptualised an interactive climbing experience that would tour three key cities and bring the spirit of adventure to the urban environment.
The climbing event is part of an event series that stops in Munich, Milan and London. We created a one of a kind climbing experience packed with interactive climbing and bouldering courses for different levels of ability. Participants who climbed the structure could track their course progress via an RFID wristband at the summit of each course.
Surrounding the event we also provided The North Face® athlete demos, live music and DJ’s, special guests, inspiring talks and merchandise giveaways as well as an array of food and drinks.
The climbing experience’s have helped increase awareness of The North Face® WAMFC campaign though the digital promotion on social media. This increased engagement online, helped drive visitors to the live events and experience the spirit of The North Face® brand.