THE CAMPAIGN

BIGGER. partnered with The North Face as they tapped new boundaries for the launch of their workout-focused collection Mountain Athletics.

THE IDEA

A complete brand immersion; marrying the natural outdoors with the workout space.
THE EXPERIENCE

The rawness of Studio Spaces was the perfect home. Seeing and feeling, educating, inspiring and finally trialling the range’s materials, fit and style through brand-bespoke workouts meant consumers delved into every dimension of the product.

With natural landscape set design, and huge panoramic projections of outdoor exploration as a backdrop to the workout zones, we ingrained the very purpose of the product.
Lacoste