BIGGER. were selected by Vans to develop a creative campaign to launch new stores in Ireland. The main focus was to draw in crowds by creating engaging experiences.
We teamed up with local artists and creative studios to produce a limited edition set of patches, stickers, pin badges and tote bags only available for one day in store.
Artists including HYT studios and Stephen Maurice Graham were on hand to apply artwork and customise purchased Vans products live in store. Bespoke made Prize pong tables were in full effect as people queued to get their chance to snap up a heavy in store discount!
The stores saw a record number of customers coupled with a boost in income!